Dove Ad campaign Pakistan Hair Fall & Pantene latest Ad campaign Pakistan Hair fall : Time Line
27.12.11 : Pantene Brand Pakistan uploads Karachi OOH with their Teaser showing Katrina saying "Break up was never so easy"
You are reading : Dove Brand Hair Fall Campaign Pakistan and Pantene Brand Hair Fall Campaign Pakistan
1.1.12(5days later) : Dove Pakistan puts on big sensual Billboards with hair flowing all over the billboard saying " who said 100 strands falling a day is normal , hair fall solution coming soon"
3.1.12(2 days later): Patene Pakistan unveils its hair fall positioning OOH ad campaign with celebrity endorsements from Katrina , Shilpa Shetty and Sonashki with their product that contains oil content : "Break the cycle of hair fall in 14 days". The bollywood stars are all over the city.
This was the point where Dove Pakistan was still on its teasing mode while Pantene Pakistan had
revealed their complete ad campaign.The consumer is probably thinking , hey the teaser of that sensual ad which said falling 100 strands is not ok , its solution is Pantene right!
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6.1.12(3 days later) : Dove Pakistan releases their coming soon "hair Fall rescue" TVC ad. This ad emphasizes that 100 strands a day of fallen hair is not normal.
Dove Ad campagin Pakistan Hair Fall coming soon TVC :
You are reading : Dove Brand Hair Fall Campaign Pakistan and Pantene Brand Hair Fall Campaign Pakistan
9.1.2012(3 days later) : Dove Pakistan takes off their teaser and reveals their OOH with the tagline " from 100 strands to 2"
10.1.2010(Next Day) Dove Hair Fall Ad campaign TVC Pakistan :
10.1.2010(almost the same day) : Pantene Pakistan reveals their Ad Campaign TVCs.
Dove Ad campaign Pakistan vs Pantene Ad campaign Pakistan
"break the cycle of hair fall in 14 days" vs " from 100 strands to 2".
Which is more believable?which is more relevant?which is more exciting to look at?
Consumer reaction research underway ?
Pantene Pakistan and Dove Pakistan Branding Strategies? Dove use one Campaign for all their product Depth items? Pantene Pakistan uses a different face for each of their product depth item?Pantene Pakistan and Dove Pakistan both showcasing exact same taglines..picture coming soon..who is copying who?
Do you like my work and passion ? Share my CV with your HR for a marketing position or an internship :http://goo.gl/JSyd7 or contact me at i.arsalan@hotmail.com
1 comments:
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