Lifestyle Marketing in Pakistan : Nesvita Mahira latest Ad campaign and Olper's Asiam Ad campaign
Nestle Pakistan Milk Brand Acrchietecture vs Olper's Milk
The brand architecture of Nestle has two brands for different positioning : Milk Pak for All purpose and Nesvita for a healthy lifestyle , where as, Olper's started of with All purpose and now its trying to counter Nesvita's positioning of healthy life style via their new Aisam Ad.
The picture below shows how Nestle and Olper's are approaching the two avialable positionings. Nestle has two brands for two positionins while Olpers is trying with one brand for two positionings- latest beign their Aisam Ad to counter Nesvita.
Lifestyle marketing is when the brand tries to be part of your life , no matter however you are living it. In contrast, traditional marketing advertisers try to change the lifestyle of the person by telling them via Ads that whatever they are currently doing is wrong and the use of their brand will improve their lives while lifestyle marketing entails that whatever you are doing is perfect just adapt this brand into it.
You are reading :Nesvita Ad Campaign Mahira and Olper's Ad Campagn Asiam
This turnaround concept has been implemented by Ms Brand Manager Nesvita Pakistan and Mr Brand Manager Olpers into their latest Ad campaigns. Probably , the inspiration is global sources and their extraordinary talent and experience. Especially, brands such as Gatorade , Nike , Coca Cola , all of them are engaging into lifestyle marketing.
Olper's Asiam Ad campaign 2010 and Nesvita Tv Ad Campaign Mahira 2011 reveals that Olper's is countering Nestle's positioning of both their brands ,MilkPak and Nesvita , which is apparent with their recent move to take Asiam on board. This means that Nesvita's healthy life style positioning is being countered by Olper's via Asiam's Campaign.
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Nesvita Mahira Ad Campaign 2011
Do you like my work and passion ? Share my CV with your HR for a marketing position or an internship :http://goo.gl/JSyd7 or contact me at i.arsalan@hotmail.com
Thank You for reading :Nesvita Ad Campaign Mahira and Olper's Ad Campagn Asiam
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