Wednesday, February 1, 2012

Mr Akhtar :Nestle Professional Pakistan Campaign


Nestle Professional Pakistan

Nestle Professional Pakistan has began communicating with its commercial clients. Nestle Professional Pakistan , a brand with a B2B or P2P marketing strategy but offering a unique blue print in the market to operate successfully.

Offering a range of product categories across various target markets such as : Offices,Factories, Restaurants,Clubs,Hotels,School,Colleges,Hospital.Travel,Vending and tender Businesses , Nestle Professional has evolved as the only successful , trustworthy and relevant brand which commercial customers can consume.





Moreover , Nestle professional Pakistan is the caretaker of just few product categories amongst many offered worldwide .But this communication is a cue to the market that Nestle Professional Pakistan will go into line extensions into all sides : Lengths , Breaths and Depths.

It's rare to see B2B products or business categories getting branded. But Nestle Professional has come across as a complete healthy and nutritional food solution inside our homes and out of our homes.

Nestle Professional Pakistan : My Branding

I wish to see Nestle Professional Pakistan to further use their brand name as an endorsement on shop fascias of restaurants. It could become a symbol of quality for customers to choose a eating place . Thus , it will push Commercial retailers to use Nestle Professional Pakistan products.

Moreover , Nestle professional could further do a brand extension into restaurants and open up a place which will be endorsed by Chefs who could come in and experiment with Nestle professional Pakistan products and serve to customers. It can be expensive activity but will strengthen the Nestle Professional image across both customers and commercial users.

Nestle Professional Pakistan Operations :

More Coming Soon on Nestle Professional Pakistan!


Nestle Professional Pakistan Campaign Timeline

1/02/2012 : Radio Ads run : Growth ka Partner.

Do you like my work and passion ? Share my CV with your HR for a marketing position or an internship :http://goo.gl/JSyd7 or contact me ati.arsalan@hotmail.com

3 comments:

Anonymous said...

Nice Ideas!!

Anonymous said...

Mr Akhtar, I'm still confuse that what is Nestle Professional Pakistan. And how they're providing creative food and beverage solution. Because in Nestle Pakistan website they refer it as a brand seperate to food and beverage.

Anonymous said...

Nestle professional is a brand focused on B2B service for all of its products including those that are not used for retail.