Milkpak Powder Milk Ad Campaign 2012 vs Dairy Omung launch Ad campaign : Powder Milk Pakistan

Dairy Omung attacks the unbranded 72/ltr khula Doodh market with a branded and superior product at rs 65/ ltr with their dailry liquid (Not Milk) launch. On the other hand, Milkpak on 25/1/12 launches Milkpak at rs 65 but in powder via their Milkpak powder milk Ad campaign 2012

You are reading :Milkpak Powder Ad campaign vs Dairy Omung Launch : Powder Milk Pakistan

New Brand Launch or Line extension : Powder Milk Pakistan

Dairy Omung

Two different strategies. The strategic marketing being practiced live! Olper's marketing manager ponders over possible choices to capture the kula Doodh and price conscious market. Should we launch a new brand? How much cannibalization will it cause? How much investment required to establish the brand? Will dairy liquid be acceptable?What about line extension for Olper's into powder form? Will it hurt brand equity?......And Engro Food's marketing manager chooses new brand launch may be for the following reasons:

• the 15 Rs price difference between Olper's & dairy omung, Engro Food's Marketing manager does not expect any cannibalization
• just can't risk Olper's
• Olper's should not be consumed by masses due to its image. Therefore , a new brand becomes paramount.

You are reading :Milkpak Powder Ad campaign vs Dairy Omung Launch: Powder milk Pakistan

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MilkPak Powder

Whereas , Milkpak is thinking : should we go for a new brand launch or just a line extension? How much investment required for a line extension vs new brand launch? whats the trade off? Is our brand relevant to masses ?......And MilkPak chooses line extension(Product line depth) for the following reason :

• Nesvita and Milkpak has much higher brand equity..lets milk the brand and go for line extension
• Milkpak is not afraid of cannibalization from Milkpak Powder
• Let's offer a similar quality product for both segments .

More Coming Soon in Milkpak Powder ad campaign 2012 vs Dairy Omung Ad campaign: Powder Milk Pakistan

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Mobilink New Ad Campaign 2012 : Awaz Jo Nazar Aye , Full Signal Full Pakistan. Latest Mobilink Ad Campaign

Main Idea : Mobilink wants to be the calling carrier via their Awaz Jo nazar Aye Ad Campaign and Jazz does the regular sales promotion.

Awaz jo nazar Aye TIME LINE :

1/15/2012 : Mobilink simultaneously launches their new ad camapaign on OOH and TV with a unique and risky positioning , as the promise conveyed by the new campaign to the users is that Mobilink will have full signals across Pakistan for sure. Billboards just focusing on the signal bars and an emotional ad takes away a unique positioning in consumer's mindset.

Awaz Jo Nazar Aye Ad. Mobilink 2012 new ad campaign.

19/1/2012 (approximately few days later) : Their Awaz jo nazar Aye campaign supplements their routine sales promotion Ads. Branding + Sales Promotion!

You are reading :Mobilink new ad campaign Awaz jo nazar aye

Telecom Pakistan participants are changing their gears in terms of new positioning. Dynamics are changing fast :

• Zong building their image via MANU and Syra Yousuf Ad Campaign
• Wateen relaunch their corporate image
• Ufone still focusing on sales promotion as part of their strategy
• Telenor : Nothing currently now , except for their last Bolo campaign.
• Mobilink holding their image of strongest signals aross Pakistan to become the best calling carrier

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Ufone is certainly holding an undisputed positioning of most number of packages , schemes and better rates. However , people are still disturbed by their signals dropping out and quality.

Zong is looking at a new segment now.

You are reading :Mobilink new ad campaign Awaz jo nazar aye

Mobilink targeting people who prefer signals more than anything. This positioning has wide and multiple segments to target at. All purpose users , Office people , labour across Pakistan but not teenagers or scheme conscious people which are conquered by Ufone-No wonder Ufone holds the most Sms share whereas Mobilink's subscribers sends the least number of sms in a month.

This clearly tells much more about the target markets of Mobilink and Ufone. Mobilink with its new positioning aims to earn more contribution margin available via calls and that's why full signals has been a strategic choice for Mobilink. So does it mean Mobilink wants to be positioned as the " best carrier for calling"?......

Jazz is still engaging into sales promotion billboards while post paid customers are targeted via their new Awaz jo Nazar Aye campain. However , the tactic used here is that the awaz jo nazar aye campaign had been targeted at post paid customer but the brand advertised is their company name instead of Indigo. But the colours used on all the OOH is purple. It means that this campaign has two purpose : cannibalize the full network idea into all brands, Jazz and Indigo, but primarily sustain repeat post paid customers.

Thank You for reading :Mobilink new ad campaign Awaz jo nazar aye

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Pepsodent In Pakistan : Germicheck Pepsodent in Pakistan Ad Campaign Shahrukh Khan. Pepsodent Latest Ad Campaign.

Pepsodent Pakistan ,UPL, is now in the oral care category and running against their own Closeup Max Fresh Strings , Aisam Ad campaign and GSK Sensodyne Ad campain and Colgate sensitive which used doctors testimonial advertising technique.

In terms of positioning , Pepsodent Pakistan is going after Colgate. UPL alread has the freshness positioning via Closeup but lacked in sensitive and germs protection positioning. But Pepspodent Pakistan is now here to counter Sensodyne Pakistan and Colgate Pakistan Sensitive positioning.

Who will audience listen to SRK saying dugnay mazboot daant or fake doctors saying Ask us for your dental problems?

As soon as Sensodyne Pakistan Ad campaign of doctors endorsement ended , as soon as Colgate Ad campaing ended , Pepsodent Pakistan has began their Ad campaign.

Pepsodent Germi check Pakistan Ad Campaign Shahrukh Khan Time line

14/1/2012 : Pepsodent Pakistan runs a teaser ad without displaying any brand name but indicated their "germicheck " in the the teaser line.

17/1/2012( 2 days later) : 10*30 Billboards of much awaited , atleast from my side , Shahrukh appears with a kid. The tagline said " DUGNAY MAZBOOT DAANT ".

21/1/2012 (4 days later) : Peposdent Pakistan ad campaign TVC aired today. The TVC is unique . By this I mean , Mothers and Children are the prime target audience for a healthy and protective dental positioning - such as Colgate but unlike Max Fresh ,Close Up and Sensodyne where the positioning is different , Mothers and Children were not used.

Pepsodent Pakistan TVC

A family of Dadaa , chota beta and chota beti is shown. Where is the mother? Was SRK the mother? The objective to position Pepsodent as a family toothpaste , can it be done without a mother ? Will audience be able reap the emotional benefits of the brands from SRK which should have been from a mother instead?

The launch of Pepsodent in Pakistan via Shahrukh ad campaign have been slow and non appealing. Atleast the billboards should have been bigger to capture share of attention.There was a mix of 300 and 1200 square fee billboards. Whereas , Colgate Pakistan with its " ask the doctor" has been more engaging.

MORE COMING SOON LIVE ON PEPSODENT PAKISTAN AD CAMPAIGN SHAHRUKH KHAN...Yes Pespodent In Pakistan

Lifestyle Marketing in Pakistan : Nesvita Mahira latest Ad campaign and Olper's Asiam Ad campaign

Nestle Pakistan Milk Brand Acrchietecture vs Olper's Milk

The brand architecture of Nestle has two brands for different positioning : Milk Pak for All purpose and Nesvita for a healthy lifestyle , where as, Olper's started of with All purpose and now its trying to counter Nesvita's positioning of healthy life style via their new Aisam Ad.

The picture below shows how Nestle and Olper's are approaching the two avialable positionings. Nestle has two brands for two positionins while Olpers is trying with one brand for two positionings- latest beign their Aisam Ad to counter Nesvita.

Lifestyle marketing is when the brand tries to be part of your life , no matter however you are living it. In contrast, traditional marketing advertisers try to change the lifestyle of the person by telling them via Ads that whatever they are currently doing is wrong and the use of their brand will improve their lives while lifestyle marketing entails that whatever you are doing is perfect just adapt this brand into it.

You are reading :Nesvita Ad Campaign Mahira and Olper's Ad Campagn Asiam

This turnaround concept has been implemented by Ms Brand Manager Nesvita Pakistan and Mr Brand Manager Olpers into their latest Ad campaigns. Probably , the inspiration is global sources and their extraordinary talent and experience. Especially, brands such as Gatorade , Nike , Coca Cola , all of them are engaging into lifestyle marketing.

Olper's Asiam Ad campaign 2010 and Nesvita Tv Ad Campaign Mahira 2011 reveals that Olper's is countering Nestle's positioning of both their brands ,MilkPak and Nesvita , which is apparent with their recent move to take Asiam on board. This means that Nesvita's healthy life style positioning is being countered by Olper's via Asiam's Campaign.

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Nesvita Mahira Ad Campaign 2011

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Thank You for reading :Nesvita Ad Campaign Mahira and Olper's Ad Campagn Asiam

Dove latest Pakistan Ad Campaign and Pantene latest Pakistan Ad Campagin

Who understands ladies' Hair fall better ? the current Ms Dove Brand Manager Pakistan or Mr Pantene Brand Manager Pakistan....here is the start of hair fall marketing by UPL and P&G....one hair fall positioning and two competing brands!

Dove Ad campaign Pakistan Hair Fall & Pantene latest Ad campaign Pakistan Hair fall : Time Line

27.12.11 : Pantene Brand Pakistan uploads Karachi OOH with their Teaser showing Katrina saying "Break up was never so easy"

You are reading : Dove Brand Hair Fall Campaign Pakistan and Pantene Brand Hair Fall Campaign Pakistan

1.1.12(5days later) : Dove Pakistan puts on big sensual Billboards with hair flowing all over the billboard saying " who said 100 strands falling a day is normal , hair fall solution coming soon"

3.1.12(2 days later): Patene Pakistan unveils its hair fall positioning OOH ad campaign with celebrity endorsements from Katrina , Shilpa Shetty and Sonashki with their product that contains oil content : "Break the cycle of hair fall in 14 days". The bollywood stars are all over the city.

This was the point where Dove Pakistan was still on its teasing mode while Pantene Pakistan had

revealed their complete ad campaign.The consumer is probably thinking , hey the teaser of that sensual ad which said falling 100 strands is not ok , its solution is Pantene right!

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6.1.12(3 days later) : Dove Pakistan releases their coming soon "hair Fall rescue" TVC ad. This ad emphasizes that 100 strands a day of fallen hair is not normal.

Dove Ad campagin Pakistan Hair Fall coming soon TVC :

You are reading : Dove Brand Hair Fall Campaign Pakistan and Pantene Brand Hair Fall Campaign Pakistan

9.1.2012(3 days later) : Dove Pakistan takes off their teaser and reveals their OOH with the tagline " from 100 strands to 2"

10.1.2010(Next Day) Dove Hair Fall Ad campaign TVC Pakistan :

10.1.2010(almost the same day) : Pantene Pakistan reveals their Ad Campaign TVCs.

Dove Ad campaign Pakistan vs Pantene Ad campaign Pakistan

"break the cycle of hair fall in 14 days" vs " from 100 strands to 2".

Which is more believable?which is more relevant?which is more exciting to look at?

Consumer reaction research underway ?

Pantene Pakistan and Dove Pakistan Branding Strategies? Dove use one Campaign for all their product Depth items? Pantene Pakistan uses a different face for each of their product depth item?Pantene Pakistan and Dove Pakistan both showcasing exact same taglines..picture coming soon..who is copying who?

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Olper's cheers the homecoming of their Brand Ambassador Aisam ul Haq as he arrives Karachi after grabing ATP Paris Tennis Master Series and Thailand Open.

The win came at the right moment for Olper's as the brand recently reserved Aisam ul Haq as their Brand Ambassaor. The Olper’s Aisam TVC depicted the brand core values in juxtaposition to Aisam’s star studded family. The family bonding, the Pakistani patriotism and feeling of joy is borrowed by Olper’s from Aisam as their Brand Ambassaodor. And this victory by Aisam further allows Olper’s to share and strengthen the feeling of joy and Pakistani patriotism into their brand.

You are reading : Olper’s Aisam tv Ad 2011 Campaign

"On behalf of everyone at Olper’s I would like to welcome back and offer our heartiest congratulations to Aisam ul Haq," commented Fuad Chundrigar,VP Marketing, Engro Foods Limited. He further said, “His global acclaims mirror the growth story we so strongly believe in and signals the arrival of Pakistanon the world tennis stage.”

Aisam-ul-Haq and Rohan Bopanna won their first ever ATP Masters tournament after whipping away the challenge of Julien Benneteau and Nicolas Mahut in straight sets in the final. The seventh seeded Indo-Pak pair took just 65 minutes to defeat the French wild cards entries 6-2 6-4 and pocket their third title of the season.

Born in Lahore, Aisam is Pakistan's top tennis player and is ranked in the world’s top 10 doubles players. He is the only Pakistani tennis player to reach the final of a Grand Slam in 2010 competing in both the mixed doubles and the men's doubles at the US Open.

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You are reading : Olper’s Aisam tv Ad 2011 Campaign

The levels of anxiety were at their peaks as Pakistani and Indian fans across the world waited for Aisam and his long running doubles partner Rohan Bopanna of India to come onto the court. The match that followed left all captivated even though Aisam and Bopanna faced little resistance as they downed the French duo of Julien Benneteau and Nicolas Mahut 6-2, 6-4 in one hour and five minutes to win their first ATP Masters tournament – the pair’s third title of the season. Aisam also won the Thailand Open with Austrian player Oliver Marach earlier this year.

The victory in Paris propelled Aisam to ninth spot in the players’ individual doubles rankings and all the Pakistani now has to do is to keep his place in the top 10 till May 2012 to confirm his place in the London Olympics.

Aisam, who had already qualified with Bopanna for the London Masters that started on November 20, said the Indo-Pak pair’s third title of the current season also put an end the notion that the duo choked in crucial games.

You are reading : Olper’s Aisam tv Ad 2011 Campaign

Aisam started playing tennis at the age of 14 when his mother and first coach, Nausheen Ihtisham, a former 10-time national champion, took him to a tennis club. As displayed by the latest Olper’s ad tennis flows in Aisam’s blood as his maternal grandfather, Adil Mansoor Tipu, was the All-India champion before Pakistan split from India in 1947.

He won the Pakistan International Junior Championships and went on to win many more including as the Casablanca Cup in Mexico and the LTA International Junior Championships in Roehampton where he beat Olivier Rochus, Andy Ram and Taylor Dent. It was at the age of 18 that Aisam was a Top 20 junior player and decided to turn pro.

You are reading : Olper’s Aisam tv Ad 2011 Campaign

All of Pakistan has nothing but the highest hopes from its rising star, who has time and again brought with him pride to the nation. With his winning looks and natural demeanor, he makes the best argument yet for Pakistan wherever he goes.

Thank you for reading about Olper's Aisam TV Ad 2011 campaign

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"Hero Bannay ki Tarang 2011 spots the next big lollywood couple as they announuced the winner in their final star studded episode last night . Ms Tarang Mahrukh and Mr Tarang Asad Zaman reached cloud 7 upon hearing a unanimous decision about their victory from all three star judges in the presence of two especial celebrity judges Mommar Rana and Meera.

You are reading : Hero Banny Ki Tarang 2011 winner

The final battle that won Ms Tarang Mahrukh and Mr Tarang Asad this glory came from their breathtaking performances in short films . They are now not only the winners of Hero Bannay Ki Tarang 2011 but also proud holders of an International acting scholarship worth Rs 1.5 million.

Tarang..chai ka Sahi Jor

Asad..Mahrukh ka Sahi Jor

You are reading : Hero Banny Ki Tarang 2011 winner

To add value in these raw but talented Tarang Joris , industry gurus : Javed Sheikh, Sahiba, Nadeem Sahab, Khushboo, Arbaz Khan and many more mentored and trained them along the way.

Moammar Rana, commenting on the show said “Hero Bannay ki Tarang” is a great initiative and I for once am very pleased to see this initiative by Tarang. Pakistan has never suffered from the dearth of talent and is full of passionate people. The problem has always existed in the lack of motivation and means to go out there and find it. It is with great pleasure that I am here today to extend my support to HBKT”

You are reading : Hero Banny Ki Tarang 2011 winner

Although we were not able to catch any interesting and humorous comments from Meera , but the seasoned director , Syed Noor , expressed his feelings about the show “Pakistan is endowed with very bright and talented youth which needs to be recognized and given a platform to display their art. With initiatives like these, companies like Engro Foods are playing a huge part in pumping fresh blood into the industry and enriching the talent pool”

What will be next for Tarang as a brand? Will they continue to find filmi joris or they have something else in mind . Check out what might be going on in the mind of Tarang Brand Managers' minds : Tarang Brand Manager's

Hero Bannay Ki Tarang 2011 Winner Picture Photo : Mahrukh and Asad Zaman

Hero Bannay ki Tarang 2011 winner Marukh Rizvi and Asad Zaman

Thank you for reading : Tarang Hero Banay ki Tarang 2011 Winner

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