Surf Excel Teen ki Takat Latest Ad Campaign Time line :
3/2/12 : Surf Excel rolls it teaser Ad on Billboards
10/2/12 (7 days later): Surf Excel Teen Ki Taaqat reveals their latest ad campaign with a TVC , branded shows on Ary ,PTV and Ajj Tv and the first time in Pakistan , Surf Excel conducts project mapping advertising on a building in Karachi.
Surf Excel repositions via their latest teen ki taqat campaign as a value for money product by broadcasting an image of a product that has lemoo , neel and Sabun. This is where we have to keep a track on their prices. Are they about to increase their prices? Are they trying to win over and finally end the war with Aerial who keep on communicating that their product is at par with Surf Excel but with far better prices?Are they expanding their product market by including a new target audience as all these 3 offerings lemoo , sabun and neel is individually used by different SECs , rather lower SECs, through different products. As a result , I think the objective of this campaign is to penetrate into the market and introduce a previously premium positioned product to the lower SECs.
The key highlight of this Surf Excel latest ad campaign named teen ki taqat is the first ever project mapping advertising in Pakistan.
Surf Excel Teen ki taqat Campaign Recommendations
Will Surf Excel Teen Ki Taqat campaign run a brand activation program by running a reality contest show on tv or radio whose objective would be to find one student or child good at Arts , Maths and Science...teen ki taqat in one product(the winner child)? Will Surf Excel teen Ki Taqat campaign also communicate with the Husbands by conducting in-flight advertising by communication their tagline on the over head decks to make the husbands memorize too ? Will Surf Excel Teen ki Taqat do gureilla marketing by putting inside the real Surf Excel pack 3 small sachtes named as lemon, tickya and Neel powder and each sachte will have inside a small paper saying " Lemmo Ki Taqat" , "Tikya ki Taqat" , "Neel Ki Taqat" respectively.
Surf Excel Project Mapping
More Coming Soon!!
1 comments:
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