Walls Share Happy Campaign Recommendations Pakistan
Walls Share Happy campaign 2012 Time line : 2 weeks from Valentines and First mover strategy
1/02/2012 : Backlit frames on poles are put up. Every backlit has a suggestion on how their target market can make their family happy and thus the campaign " Share Happy".
3/4/12 (2 days later) : 300 square feet billboards are put up. Also , few billboards of Share happy Camapaign are aslo put up which have 3 smiling snap shots.
4/4/2012 : Almost during the same period , Walls Share happy ad campaign billboards and hoarding expands.
Walls Share Happy Campaign Recommendations : Will Mrs Brand Manager Walls Pakistan turn its campaign and take away the positioning of open happiness of coca cola? Has Walls Pakistan planned for asking question about the what makes Pakistan happy ? Will Share Happy Walls Pakistan ask consumers what foods makes them happy? Will Share Happy Walls Pakistan ask consumers which celebrities makes them happy? Will Share Happy Walls Pakistan ask consumers which office moments makes them happy? Will Share Happy Walls Pakistan ask consumers which family moments makes them happy? Will Share Happy Walls Pakistan ask consumers which friends makes them happy?Will Share Happy Walls Pakistan ask consumers which family moments makes them happy?Will Share Happy Walls Pakistan ask consumers which movies make them happy?
Walls Share Happy Campaign Recommendations : Co -Branding
Will Share Happy Walls Pakistan reserve one week of movies in Cineplex where only happy movies will be shown , a complete branded share happiness Pakistan campaign?Will Share Happy Walls Pakistan run a campaign on Dawn news paper where they would put a red shade on good stores only?Will Share Happy Walls Pakistan create a collaboration with Pizza Hut and KFC and wherever they go for deliveries Walls Pakistan distributor can send their walls trolleys to that home or hire a sales team(who would follow Pizza hut bikers) and deliver Walls ice cream to their home ?Will Share Happy Walls Pakistan link one happiness to one particular Brand ex : Cornetto Happy Relationship , choc bar for any happy news in Dawn , Cups with small happiness such collaborating with school on their end of mid term results(being there at the school premises) , Badaami for festive happiness ( This will allow Badaami to create their own events such as "Extra Basant" , "Extra Summer holiday Party"....they might create an extra event for every event that happens because every consumer likes " Extra Happiness" .
Complete Billboard pictures , Share Happy Recommendations Coming soon!
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