The win came at the right moment for Olper's as the brand recently reserved Aisam ul Haq as their Brand Ambassaor. The Olper’s Aisam TVC depicted the brand core values in juxtaposition to Aisam’s star studded family. The family bonding, the Pakistani patriotism and feeling of joy is borrowed by Olper’s from Aisam as their Brand Ambassaodor. And this victory by Aisam further allows Olper’s to share and strengthen the feeling of joy and Pakistani patriotism into their brand.
You are reading : Olper’s Aisam tv Ad 2011 Campaign
"On behalf of everyone at Olper’s I would like to welcome back and offer our heartiest congratulations to Aisam ul Haq," commented Fuad Chundrigar,VP Marketing, Engro Foods Limited. He further said, “His global acclaims mirror the growth story we so strongly believe in and signals the arrival of Pakistanon the world tennis stage.”
Aisam-ul-Haq and Rohan Bopanna won their first ever ATP Masters tournament after whipping away the challenge of Julien Benneteau and Nicolas Mahut in straight sets in the final. The seventh seeded Indo-Pak pair took just 65 minutes to defeat the French wild cards entries 6-2 6-4 and pocket their third title of the season.
Born in Lahore, Aisam is Pakistan's top tennis player and is ranked in the world’s top 10 doubles players. He is the only Pakistani tennis player to reach the final of a Grand Slam in 2010 competing in both the mixed doubles and the men's doubles at the US Open.
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You are reading : Olper’s Aisam tv Ad 2011 Campaign
The levels of anxiety were at their peaks as Pakistani and Indian fans across the world waited for Aisam and his long running doubles partner Rohan Bopanna of India to come onto the court. The match that followed left all captivated even though Aisam and Bopanna faced little resistance as they downed the French duo of Julien Benneteau and Nicolas Mahut 6-2, 6-4 in one hour and five minutes to win their first ATP Masters tournament – the pair’s third title of the season. Aisam also won the Thailand Open with Austrian player Oliver Marach earlier this year.
The victory in Paris propelled Aisam to ninth spot in the players’ individual doubles rankings and all the Pakistani now has to do is to keep his place in the top 10 till May 2012 to confirm his place in the London Olympics.
Aisam, who had already qualified with Bopanna for the London Masters that started on November 20, said the Indo-Pak pair’s third title of the current season also put an end the notion that the duo choked in crucial games.
You are reading : Olper’s Aisam tv Ad 2011 Campaign
Aisam started playing tennis at the age of 14 when his mother and first coach, Nausheen Ihtisham, a former 10-time national champion, took him to a tennis club. As displayed by the latest Olper’s ad tennis flows in Aisam’s blood as his maternal grandfather, Adil Mansoor Tipu, was the All-India champion before Pakistan split from India in 1947.
He won the Pakistan International Junior Championships and went on to win many more including as the Casablanca Cup in Mexico and the LTA International Junior Championships in Roehampton where he beat Olivier Rochus, Andy Ram and Taylor Dent. It was at the age of 18 that Aisam was a Top 20 junior player and decided to turn pro.
You are reading : Olper’s Aisam tv Ad 2011 Campaign
All of Pakistan has nothing but the highest hopes from its rising star, who has time and again brought with him pride to the nation. With his winning looks and natural demeanor, he makes the best argument yet for Pakistan wherever he goes.
Thank you for reading about Olper's Aisam TV Ad 2011 campaign
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