Khud Pakistan by Engro Foods

KHUD PAKISTAN

Engro celebrates nationalism

Emerging nations such as Pakistan have their fortunes in the hands of business who contribute heavily to economy. A blue chip "Made in Pakistan "company in a country like ours gives us concrete hope of a progressive Pakistan.

Engro corporation's subsidiary Engro Foods Limited, today, proudly showcased their nationalism and passion for being a proud successful Pakistani company in their latest corporate advertising campaign tilted "Khud Pakistan" viewable on Khud Pakistan TVC

The "Khud Pakistan" idea revolves around the celebrations and the pride that Engro Foods is a national corporation,with its parent company's legacy dated back as far as 1957, delivering premium brands that are made in Pakistan by Pakistanis.


Khud Pakistan TVC :




The TVC of Khud Pakistan , directed by Saquib Malik, canopies major brands : Olpers , Omore , Tarang and Omung as it shows how these brands are touching our lives everyday.Moreover , the ad shows Pakistani farmers being a fundamental part of this value chain.

The whole company seemed to believe in this concept which was evident by the fact that the entire event was hosted in Urdu. Mr Afnan Ahsan , CEO Engro Foods Limited , at the launch ceremony of Khud Pakistan shared his believes about the company's strong legacy and progress. Moreover, in various questions addressed to him about Engro Foods distinctive capabilities that puts them apart from the MNCs , he suggested that being a completely national company, innovations and taking MNC competitors head on is the core competency of Engro Foods. In addition to this , he also unveiled that the next year would be surprising for consumers and competitors as they look forward towards innovations.

Khud Pakistan OOH Advertising :

This campaign gives a real reason for us to celebrate independence day with hope and passion that success stories in Pakistan does exist. It may be a clear shiner from the independence day related advertising this year because the rest of the brands are narrowly focusing to leverage their brands with national anthems as background jingles or clips with ,whereas,Engro Foods proudly shares a positive attitude of living in this country and doing productive. No wonder why Engro is a preferred choice of employment for business graduates like me and many others.

The campaign comes at the time when Engro Corporation stock price which began at a low this year is still fluctuating way under PKR 100. Such a campaign would definitlly build a more favorable image of the company and give confidence to investors about Engro's success in Pakistan and its foreign investments in USA and Canada along with the legacy left by Mr Asad Omar in his 27 years of excellence with the group.